Digital Marketing Services

Comparing Digital Marketing and Traditional Marketing?

Digital Marketing is gaining popularity in comparison to traditional marketing due to the some distinct advantages:

• Traditional marketing is a 1-way street where a business is able to broadcast information to their target audience about its product or service. There is little or no interaction between the customers and the medium used for marketing. Most Digital Marketing methods provide capability of 2-way communication.
• Recurring costs in traditional marketing can prove to be a huge investment that may or may not give a good return. For example, your ad in the local newspaper will only be effective if it is seen by your target audience on the day it gets published. If you want to reach out to them again, you need to create and run a new print ad campaign. In comparison, the content created on website can bring in target visitors for years to come at no additional cost.
• With digital marketing, any content can be easily updated and adjusted, but in traditional marketing, it takes a lot of effort to tweak. For example, if your print ads have the wrong percentage discount, how can you correct that if the prints are already out?
• Traditional marketing does not offer much flexibility when it comes to customizing your campaign and targeting specific customers. But in Digital Marketing’s pay-per-click ads or social media sponsored posts, you can be very specific in defining the demographics, location, industry, etc, to reach your ideal target customers.
• With traditional marketing, you don’t know how effective your marketing campaign is, because it cannot be measured easily and efficiently. But with Digital Marketing campaign, you can easily calculate results and return on investment (ROI), and can course correct, if necessary.

The list of benefits of Digital Marketing services can go on, but I am sure you are convinced by now that Digital Marketing is the way to promote your business. More and more businesses are shifting from traditional marketing strategies to digital marketing strategies. Business owners have to cater to this growing need and use the digital channels to promote their goods and services. Traditional marketing services does not cater to the customer needs.

Companies like Google, Uber, American Express, and Airbnb are some of the pioneers in the digital marketing services. They create content and promote it through various digital channels, which draws attention of millions of customers, which in turn help them generate leads and subsequently convert them to paying customers. So why would you not invest in Digital Marketing? Our team in Toronto can come up with an effective Digital Marketing strategy and execute it efficiently.